The Nia Ballerina Story
Nia Ballerina is a UK based company and we have designed musical jewellery boxes with black ballerinas. We first launched our music boxes in August 2016, and currently sell our boxes worldwide direct to consumers from our own website. We also have a number of independent retailers located in Europe, the USA and Canada who stock our boxes.
When the Nia Ballerina music boxes first launched, we were inundated with orders and struggled to keep up with the demand selling half of our total stock within the first week. Luckily, we were able to reorder almost immediately after launching and now dispatch from the UK, and also direct from the USA via a fulfilment house. I never thought when I created this product for my own daughter there would be such a demand, however it shows that representations is important and that every ballerina deserves to see themselves when they open a music box. As a mother, I do feel proud that I have created a product and brand, Nia Ballerina for my daughter, which is inspiring her to follow her dream of being a ballerina!
At the end of November 2017 and after a whole year of design and planning, we were able to launch Nia Ballerina the Character. We have already added the Nia Ballerina Doll and the Nia Ballerina Rucksack to our product range, and are currently working on a series of books about the adventures of Nia Ballerina. To keep update to date with our product range, please subscribe to our Newsletter!
One last thing, the name “Nia” is very close to my heart and is an African name meaning "purpose" in Swahili. In addition, Kwanzaa is celebrated by people from the African diaspora worldwide between Christmas and the New Year to celebrate African traditional values. There are seven principals of Kwanzaa, and "Nia" which is celebrated on the fifth day of Kwanzaa is one of these principles.
Nia Ballerina is the perfect gift whatever the occasion for any little ballerina!